Working with Nate since December 2023 has been an absolute pleasure. Nate's not just a design powerhouse, he's also a fantastic human being. As soon as he described SeeOnMe's concept – visualizing clothes on yourself while shopping online – I knew we were onto something special. Each meeting felt like a step forward, a collaborative exploration of possibilities, ensuring every decision aligned with SeeOnMe's vision.
Building a Brand that Resonates
Initially, we explored 7 diverse directions, ultimately landing on the most seemingly simple concept. To our surprise, this seemingly "obvious" solution was fresh and impactful – a testament to the power of clean design. We even playfully tailored the letterforms of the word mark to subtly mirror the brand mark, creating a cohesive and memorable identity.
The brief was clear: instant recognition, emotional connection, and aesthetically pleasing. We wanted SeeOnMe to feel exciting, trustworthy, and accessible. Knowing the toggle icon – the heart of the user experience – would be ever-present, we made it the star of the show. The brand mark cleverly utilizes two toggles forming the letter "S" from "SeeOnMe," solidifying the connection between brand and function.
We needed a font that kept pace with the brand mark's dynamism, and Inter fit the bill perfectly. Building upon Nate's preference for a vibrant, responsive blue, we crafted a palette that balanced functionality across all digital platforms while ensuring the primary blue always takes center stage.
Website: Analyzing SeeOnMe's Brand Extension (SeeOnMe.ai)
Tasked with evaluating their website, it was clear that extending the brand story was a central focus. Balancing informative content with clear calls to action, and avoiding information overload, was paramount. The website seamlessly integrates with the brand identity, creating a user experience that's both informative and engaging.
Collaborating with another designer is my happy place – knowing the brand is in good hands breeds a fantastic creative environment. SeeOnMe is poised for greatness, and their commitment to cutting-edge innovation is truly inspiring. With nearly $500k invested in their in-house generative model, a public beta launch slated for Spring 2025 is just the beginning.
This project has been a blast, and I can't wait to see SeeOnMe transform the world of online shopping!
