SeeOnMe

Initially, we explored 7 diverse directions, ultimately landing on the most seemingly simple concept. To our surprise, this seemingly "obvious" solution was fresh and impactful – a testament to the power of clean design. We even playfully tailored the letterforms of the word mark to subtly mirror the brand mark, creating a cohesive and memorable identity. The brief was clear: instant recognition, emotional connection, and aesthetically pleasing. We wanted SeeOnMe to feel exciting, trustworthy, and accessible. Knowing the toggle icon – the heart of the user experience – would be ever-present, we made it the star of the show. The brand mark cleverly utilizes two toggles forming the letter "S" from "SeeOnMe," solidifying the connection between brand and function. We needed a font that kept pace with the brand mark's dynamism, and Inter fit the bill perfectly. Building upon Nate's preference for a vibrant, responsive blue, we crafted a palette that balanced functionality across all digital platforms while ensuring the primary blue always takes center stage. Tasked with evaluating their website, it was clear that extending the brand story was a central focus.​​​​​​​ Balancing informative content with clear calls to action, and avoiding information overload, was paramount. The website seamlessly integrates with the brand identity, creating a user experience that's both informative and engaging. Collaborating with another designer is my happy place – knowing the brand is in good hands breeds a fantastic creative environment. SeeOnMe is poised for greatness, and their commitment to cutting-edge innovation is truly inspiring. With nearly $500k invested in their in-house generative model, a public beta launch slated for Spring 2025 is just the beginning. This project has been a blast, and I can't wait to see SeeOnMe transform the world of online shopping!